Last updated: March 6 2026
Privacy contact: privacy@roverlead.com
This Privacy Policy explains how RoverLead (“RoverLead,” “we,” “us”) collects, uses, and shares personal data when you use roverlead.com and the RoverLead Service.
1) What data we collect
A) Account and billing data
Name, email, password (hashed), organisation/workspace info, billing details (handled by payment processors), and plan information.
B) Lead profile data (lead intelligence data)
We may store lead profile information such as:
name, LinkedIn URL, profile image URL
headline/job title/company, company size/industry, location
employment metadata (time in role, workplace type, employment type), limited work history fields
education fields (if stored)
timestamps like created_at / first_discovered_at
C) Workspace activity data
Your usage of leads in the product, such as: outreach status, feedback/tags, export events, and related timestamps.
D) Usage and device data
Log data, device/browser info, IP address, and analytics events.
E) Communications
Support requests, feedback, and messages you send us.
Note: If you later add email enrichment, we will update this policy and specify what is collected, from where, and how it is used.
2) Sources of data
We collect data from:
you (account creation, settings, feedback, exports)
public-facing sources you choose to analyse or reference (e.g., publicly available professional profile information)
service providers (analytics, payments, hosting)
3) How we use personal data
We use personal data to:
provide and operate the Service (accounts, features, matching, lead feeds)
maintain lead history and workflow status inside your workspace
improve and secure the Service (fraud prevention, monitoring, troubleshooting)
communicate with you (support, product updates)
comply with legal obligations
4) Lawful basis (UK GDPR / EU GDPR)
Where UK GDPR/EU GDPR applies, we process personal data under one or more lawful bases, typically:
Contract (to provide the Service to you)
Legitimate interests (to operate and improve a B2B lead intelligence product, prevent abuse, and secure the Service)
Consent (where required, e.g., certain cookies/marketing)
Legal obligation (tax/accounting, lawful requests)
For lead profile data, we generally rely on legitimate interests in providing B2B prospecting intelligence and workflow functionality. We aim to minimise data, limit retention, and provide a rights request channel.
5) Sharing and service providers
We may share data with vendors who help us run the Service (processors), such as:
hosting/infrastructure providers
payment processors
analytics/monitoring tools
customer support tools
We do not sell personal data.
6) International transfers
If personal data is transferred outside the UK/EU, we use appropriate safeguards (such as the UK Addendum and/or Standard Contractual Clauses) where required.
7) Data retention
We retain data only as long as needed for the purposes above. A practical baseline:
workspace and lead data may be retained while your account is active
on cancellation, we may delete or anonymise workspace data after a reasonable period (e.g., 30–90 days), unless legally required to retain it
we may delete or anonymise inactive lead data after a defined period (e.g., 12 months of inactivity) as the product matures
8) Security
We use reasonable technical and organisational measures to protect personal data (access controls, encryption in transit, and operational safeguards). No system is 100% secure.
9) Your rights (UK/EU)
Depending on your location, you may have rights to:
access, correct, delete, or port personal data
object to or restrict certain processing
withdraw consent (where processing is based on consent)
lodge a complaint with your regulator (UK: ICO)
To exercise rights, contact privacy@roverlead.com. We generally respond within 30 days where required.
10) US privacy rights
If you are in certain US states (e.g., California), you may have rights to access, delete, or correct personal information, and to opt out of certain forms of “selling” or “sharing” as defined by law.
RoverLead does not sell personal information in the ordinary sense. You can submit requests at privacy@roverlead.com.
11) Cookies
We use cookies and similar technologies for login/session functionality and analytics. Where required, we provide cookie consent controls.
12) Third-party links and platforms
The Service may link to third-party sites or rely on third-party platforms. Their privacy practices are their own.
13) Children
The Service is not intended for individuals under 18.
14) Updates
We may update this Privacy Policy from time to time and will revise the “Last updated” date.
15) Contact
RoverLead
Privacy: privacy@roverlead.com
Support: support@roverlead.com
